A Month of Google Plus

I know someone who has over 2 million followers on Google Plus. Inspired by her success, I decided to dust off my profile that I’d never really used and spend a month becoming a G+ celebrity like her.

I didn’t have a concrete goal, but hoped that I’d make interesting or useful connections with people, learn new things, drive traffic to this blog, and get some exposure for the company I work for.

I spent about an hour a day on G+. I updated my profile, followed a whole lot of people, joined communities based on my interests, participated in discussions, and created & shared posts.

It was hard. Not hard like climbing Mount Everest hard, but I often found it hard for example to participate in discussions because I just didn’t have anything worthwhile to add. I also found it hard to create my own original posts every day that I felt were worth anyone’s time to read.

But I created posts anyway and engaged with other people anyway, because that’s how to get ahead on G+, they say. Most of the time though, I felt like I was just spreading meaningless noise and spamming up the internet – having dull and superficial interactions with a ton of people who I’d most likely never interact with on a more meaningful level or in real life.

I certainly did come across a few interesting posts and discussions on G+, and I managed to get a bit of traffic to this blog. But not enough of any of that to warrant the time I was spending.

So after 11 days of using G+, I decided to quit. It seemed likely that I was going blow another 20 hours on an activity I didn’t particularly enjoy without having much to show for it.

Should I have continued throughout the month, just for the sake of finishing what I started? I think not. Some quotes:

“No matter how far you’ve gone down the wrong road, turn back.”
- Turkish Proverb

“Starting something doesn’t automatically justify finishing it. If you are reading an article that sucks, put it down and don’t pick it back up. If you go to a movie and it’s worse than The Matrix Revolutions, get the hell out of there before more neurons die. If you’re full after half a plate of ribs, put the damn fork down and don’t order dessert. More is not better, and stopping something is often 10 times better than finishing it.”
- Timothy Ferriss, The 4-Hour Workweek

G+ is clearly fun and useful for a lot of people, but I think it’s just not my thing.

One benefit of quitting early was that I got a needed head start on the next month’s project which I’ve found much more enjoyable – learning about evolution.


  1. says

    I wish you would have provided statistics on the increase of followers you had during that period and the number of +1s your posts got. I like the article but without statistics its too vague for me to be able to imagine how far you got and the level of failure this project had.
    Thanks for the post Justin

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