I know someone who has over 2 million followers on Google Plus. Inspired by her success, I decided to dust off my profile that I’d never really used and spend a month becoming a G+ celebrity like her.
I didn’t have a concrete goal, but hoped that I’d make interesting or useful connections with people, learn new things, drive traffic to this blog, and get some exposure for the company I work for.
I spent about an hour a day on G+. I updated my profile, followed a whole lot of people, joined communities based on my interests, participated in discussions, and created & shared posts.
It was hard. Not hard like climbing Mount Everest hard, but I often found it hard for example to participate in discussions because I just didn’t have anything worthwhile to add. I also found it hard to create my own original posts every day that I felt were worth anyone’s time to read.
But I created posts anyway and engaged with other people anyway, because that’s how to get ahead on G+, they say. Most of the time though, I felt like I was just spreading meaningless noise and spamming up the internet – having dull and superficial interactions with a ton of people who I’d most likely never interact with on a more meaningful level or in real life.
I certainly did come across a few interesting posts and discussions on G+, and I managed to get a bit of traffic to this blog. But not enough of any of that to warrant the time I was spending.
So after 11 days of using G+, I decided to quit. It seemed likely that I was going blow another 20 hours on an activity I didn’t particularly enjoy without having much to show for it.
Should I have continued throughout the month, just for the sake of finishing what I started? I think not. Some quotes:
“No matter how far you’ve gone down the wrong road, turn back.”
- Turkish Proverb
“Starting something doesn’t automatically justify finishing it. If you are reading an article that sucks, put it down and don’t pick it back up. If you go to a movie and it’s worse than The Matrix Revolutions, get the hell out of there before more neurons die. If you’re full after half a plate of ribs, put the damn fork down and don’t order dessert. More is not better, and stopping something is often 10 times better than finishing it.”
- Timothy Ferriss, The 4-Hour Workweek
G+ is clearly fun and useful for a lot of people, but I think it’s just not my thing.
One benefit of quitting early was that I got a needed head start on the next month’s project which I’ve found much more enjoyable – learning about evolution.